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Converse started on the court and was recruited to the streets. Starting as a rubber company, the brand reinvented basketball with the Converse Chuck Taylor All Star. Chuck Taylors became the court sneaker, and stood for the game. Seemingly destined to be an athlete’s-only shoe, Converses started appearing on the streets; on icons, on rappers, on rebels, on rock stars, on originals. Converse doesn't believe in conforming to definition. Be who you want to be in Converse sneakers; a gamer, a skater, a thinker, an artist, whatever. If you’re wearing Converse, you know who you are.

Converse is sneakers, and Converse is change. From the court to the streets, no other brand so singlehandedly defines the spirit of the creator, the rebel and the icon. High tops to low tops, Converse stands for ingenuity and authenticity. This personality can be found in every pair of Converse sneakers, and in the people wearing them. Every pair of sneakers begins as a blank canvas, until they are worn, loved and created by their owners, and the adventures they embark on.



Founded by Marquis Mills in 1908 as a rubber shoe company specialising in galoshes, Converse is famed for its iconic Chuck Taylor All Star, a trusted pair of basketball shoes that were introduced in 1917. The brand gained cult status when Chuck Taylor, a basketball player and shoe salesman came on board to promote the brand and improve the iconic sneakers’ design.

Evolving from an elite basketball shoe into the shoe choice for many subcultures – from rappers to rock stars, artists to skaters – Converse sneakers define the spirit of the creator, the rebel and the icon.

Whether you customise yours or keep them crisp and clean, your Converse shoes are a celebration of individuality and self-expression. From the classic Chuck Taylor All Star high-tops, to luxe leather and statement glitter-sprayed designs, there’s a Converse sneaker for every style. Team a pair of classic black Chucks with cuffed jeans and your favourite tee, or team a premium leather pair with an A-line skirt and a boxy top.

With a wide selection of Converse shoes, from the classics to contemporary takes on the brand’s iconic designs, THE ICONIC is your one-stop shop for your new Converse kicks. Browse through our edit and enjoy free and fast shipping to your door today.