Born in 1946 with four cosmetic products and unlimited dreams, Estée Lauder has grown year after year to become one of the most famous beauty brands around. Named after its founder, Estée Lauder, the brand’s single premise was that every woman can be beautiful.
Estée got her start selling skincare and make-up in beauty salons before officially launching her company, which would be sold in beauty salons and hotels in New York. A year after its founding, the company got their first major order - $800 worth of products from Saks Fifth Avenue.
The brand transformed the fragrance industry in 1953 with the launch of Youth Dew, a bath oil that doubled as a fragrance. Oriental and spicy, the fragrance is captivating with opulent flowers, rich spices and precious woods. Captivating and rich, women bought it for the bath, and would soon wear it as their fragrance as well. Estée Lauder has since launched other iconic perfumes including Pleasures, a sheer, spirited and shimmering scent designed to delight your senses with pleasure after pleasure.
With a hand-picked edit of our favourite Estée Lauder products, THE ICONIC is set to become your go-to for all your beauty essentials. Browse through our selection to find your new signature scent.