DESTINATION DENIM

The core of your wardrobe is worth getting right.

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Men's Jeans

With a wide range of men’s jeans on offer, THE ICONIC has the latest in premium denim. The carefully selected collection includes a variety of styles, washes and finishes to ensure you’re never without the perfect pair.

Skinny, tapered and slim leg jeans lend a more modern appeal. Team with your favourite tee and sneakers for an easy casual look, or smarten them up with a button-through shirt and desert boots. If skinny leg jeans aren't your thing, slim legs offer an incredibly versatile fit, with darker denims more suitable for dressing up, and classic blue and light washes exuding a more laidback vibe.

Straight leg and boot cut jeans are the definitive denim shape, but remain a versatile wardrobe staple. Wear with a basic singlet layered under a patterned shirt and your favourite boots or lace up sneakers for an effortless on-trend look.

The colour and wash of your jeans can have a huge impact on how and where you wear them, whether you prefer to stick to black and indigo hues, or branch out into acid wash and distressed styles, try to pick jeans which complement your wardrobe and make you feel comfortable.

THE ICONIC boasts an impressive selection of denim from local and international designers. Encompassing classic looks and new season trends, you’re bound to find the right pair of jeans for you