Destination Denim

The core of your wardrobe is worth getting right.

The core of your wardrobe is worth getting right – invest in the essential cuts and washes.

Shop All Jeans

Skinny

Instantly lending everyday looks a rebellious edge, this perennial favourite is still firmly on the radar. Crafted in cotton-rich denim with the perfect hint of stretch, the close-cut style comes in a spectrum of washes to suit your style, with staple black at the top of the list. Cheap Monday are the masters.

Slim

The ultimate essential, a slim, well-cut jean will be the foundation of your smart-casual wardrobe. You can always depend on brands like Hilfiger Denim for the perfect fit. Take your pick from bleached blues to grey and black, but if you only invest in one pair this season, a classic indigo rinse is a must.

Straight

Timeless and easy to wear, the unfailing straight leg fit has been perfected by the likes of Calvin Klein. The percentage of Lycra or elastane in the denim will tell you if it’s classic and structured or whether there’s an element of stretch. Choose quality denim in your favourite dye, finished with an authentic, heritage wash and they will last years.

Tapered

Slim through the leg and tapering at the ankle, this contemporary fit has earned its place as a modern essential. Darker washes bring a smarter feel to your look, while paler washes have a relaxed weekend appeal. Crafted in everything from durable heavyweight, to brushed, light denim, each design comes with a different feel. Will you choose yours slouchy or tailored?

Discover brands

Levi's - The Denim Experts

Levi's original 501 jeans were so popular that the brand's remastered them year after year, constantly improving on the heritage classics, and even expanded into an entire range. Discover the unparalleled craftsmanship that's ensured this durable design has stood the test of time.

Shop All 501

The go-to brand for generations, Levi’s continues to be a key player in the world of denim. Today, through their Orange Tab Collection, they have reissued some of their favourite styles, which mirror the perfect fit of the originals, updated for now.

Shop Levis