In 1966, two hiking enthusiasts founded a small mountaineering retail store in the heart of San Francisco's North Beach. The Company soon became known as The North Face, a retailer of high-performance climbing and backpacking equipment. Now, 38 years after its start in the outdoor industry, The North Face provides an extensive line of performance apparel, equipment and footwear. Offering the most technically advanced products on the market, The North Face is the choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. The North Face is committed to pushing the limits of design, so that you can push your limits outdoors -- never stop exploring.