The Upside

Striving towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion, THE UPSIDE will ensure you look stylish, whether you’re at work or working out.

The brainchild of Australian fashion icon Jodhi Meares (former designer and founder of Australian label Tigerlily) in 2014, THE UPSIDE’s ethos was laid in establishing a brand that caters to sophisticated and time savvy individuals who live demanding lives whilst cherishing their training. A fitness enthusiast herself, Meares found it difficult to find activewear that could support her training, while being equally suitable and stylish for Sunday brunch and afternoon meetings. THE UPSIDE was born to fill that void.

Enthusiastically welcomed by leading department, surf and activewear stores in Australia as well as rapidly gaining a following internationally, THE UPSIDE has graced the pages of fashion’s favourite magazines, and has since been spotted on celebrities including Kim Kardashian and Jennifer Hawkins.

Welcomed for its refined and effortlessly chic aesthetic, the label is famed for its body-sculpting tights, signature street-chic muscle shirts and versatile recovery hoodies. Look through THE ICONIC’s edit of this chic sportswear label, choosing pieces that suit your style, and that can be mixed and matched with your pre-existing wardrobe.