*Ends 11:59pm AEDT on 26.10.2014. Selected items listed. One free item per order. Discount automatically applied to item of equal or lowest value. See offer return policy.
We’ve turned 3 so celebrate with us and have your 3rd item free.
Selected items listed. One free item per order. Discount automatically applied to item of equal or lowest value. See offer return policy.
NEW IN: SPRING RACING
We've added new dresses, heels, fascinators & more. And we're off!
DRESS TO THE MAXI
Beachside or cocktail soiree, make an entrance in summer's 24/7 glam piece.
25% OFF UNDERWEAR
Save on selected must-have styles. Ends Sunday 26/10.
HOT IN THE CITY
The perfect summer work wear for 9-to-5 and after-dark.
The modern woman's 24/7 heels.
BEACH, BAR & BEYOND
Summer's most effortless day-to-night pieces.
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Start making plans with new dream dresses & chic separates.
Spring is in the air with a fresh cut of prints, power heels, party dresses & more.
TREND: WALL STREET
Channel your inner Wolf of Wall St in pinstripe, button-down, man-style shapes that shout 'I'm the Boss'.
THE BOUTIQUE COLLECTION
Introducing the lust-worthy designers making our hearts flutter
MIX & MATCH
Pick your perfect fit, colour & print. Plus, buy a set for $30 on selected styles.
STYLE STAPLES FROM $19.95
Everyday basics we love by Atmos&Here, available only at THE ICONIC.
EDITOR'S TOP 9 PICKS
For the new icons of fashion
NOTICE SOMETHING DIFFERENT ABOUT THE ICONIC? EXPLORE OUR BRAND NEW LOOK, WATCH OUR NEW TVC AND DISCOVER THE STORY BEHIND THE NEW ICONS OF FASHION.