THE ICONIC is the premier online destination for figure-flattering fashion to suit every size, shape and figure, and our carefully chosen curvy line caters to women with shapely, feminine silhouettes. Look no further for a covetable selection of contemporary, trend-tapping pieces and wardrobe staples from a unique assortment of specially sourced, must-have brands and designers. Inspired by the runway, each piece in every season’s hand-picked collection offers the latest clothing in sizes to fit everyone.

Each piece of apparel in our fabulous curvy range is crafted with busy women and real body-shapes in mind. You won’t be able to resist the selection, from the array of chic and supportive swimwear, to pretty printed tops, elegant dresses and tailored pants.

Build a smart and versatile professional wardrobe that you can rotate 9-5 and 24/7, with silhouette-skimming pencil skirts and structured blazers. Then update your weekend style with our selection of directional denim in all the hottest cuts, and after dark, stand out at the party in our sultry, curve-contouring mini dresses.

Created to compliment every body shape, we have everything covered from the bottom to the top, with sleek, silhouette-sculpting foundations right up to sharp coats and jackets.