A more sustainable way to shop

Introducing a more sustainable way to shop your most coveted items, thanks to our new partnership with AirRobe.

With just a tap, add THE ICONIC items straight to your AirRobe to make them instantly available to resell, rent or recycle once you’re done loving them.

Shop with confidence and wear those special pieces you’ve always wanted, before giving them a second life. Better for the planet, better for your budget!

A more sustainable way to shopA more sustainable way to shop

How it works

Discover how you can re-sell, rent or recycle your wardrobe in just a few easy steps with AirRobe on THE ICONIC. Watch now!

How it worksHow it works

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Browse your favourite items on THE ICONIC and add them to your very own Circular Wardrobe on AirRobe with just one click.

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If you didn’t ‘Add to AirRobe’ on the product page, you will still have a chance to add all items in your bag at checkout.

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Once you complete your purchase, all eligible items will be ready for you in your Circular Wardrobe on AirRobe.

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Simply click through from your order confirmation to activate your new account, or via the welcome email from AirRobe.

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After you’ve loved and worn your items, you can easily re-sell, rent or recycle them on AirRobe’s marketplace.


As part of our journey towards creating a circular economy, THE ICONIC has partnered with AirRobe, a second-hand fashion marketplace. Through a new widget implemented on THE ICONIC, you can add your ICONIC purchases directly to your Circular Wardrobe on AirRobe, making them immediately available for you to recycle, rent or resell them, after you have loved and worn them. This is a significant milestone as THE ICONIC will become the only online multi-fashion brand retailer in Australia to provide customers a seamless solution for their pre-loved fashion items.

With one click you can add THE ICONIC purchases to AirRobe. After placing your order, you can then activate your AirRobe account by clicking through from THE ICONIC order confirmation page, or set it up at a later time via the email link AirRobe will send to your inbox. Once your AirRobe account is activated, you can choose to rent, recycle or resell your items through AirRobe. Your purchased items will be there waiting for you: when ready to list them on the AirRobe marketplace, just update their condition and you are ready to go.

You can rent, recycle and resell apparel, shoes and certain accessories on AirRobe. For the moment other products such as toys, beauty, homeware, lingerie, sport equipment cannot be resold on the AirRobe site.

AirRobe is a separate company, so your account won’t automatically link. After adding your purchased items and successfully placing your order, you will still need to activate your AirRobe account (unless you already have one). On the order confirmation page you will have the option to click through to AirRobe and activate your account. If you do not activate your account at this point, you will also receive an email from AirRobe with a link to complete your account activation.

Once you add an item, your Circular Wardrobe will be accessible via AirRobe only. You will not be able to view AirRobe items via your THE ICONIC account.

If you have added your purchased item to AirRobe via THE ICONIC, once you set an AirRobe account, your item will be waiting for you in AirRobe so that when you’re ready to list them you only need to provide an update on their condition, e.g. if they have been gently used. It’s advisable to upload a photo of the pre-loved condition of the items when you are ready to list them, to help buyers in their purchase decision.

The easiest way to list items on AirRobe is to add products before placing your order with THE ICONIC. However, you can also manually upload products and list them on the AirRobe marketplace directly from your AirRobe account – visit AirRobe for details on how to do this.

When you add an item, you are consenting to THE ICONIC providing your contact details to AirRobe. AirRobe will then contact you to set up an account only. If you receive unwanted promotional content from them, please contact their customer service team.

If you return an item listed on AirRobe back to THE ICONIC, you need to go into your AirRobe account and remove the item. You can find information on how to do this in their FAQs here.

Unfortunately, THE ICONIC has no visibility on your AirRobe account or items listed on AirRobe. We encourage you to reach out to the AirRobe Customer Service team for any account-related questions.

No, in line with our returns policy, items can be returned only if unworn, unused and with the original tags still attached. Please see our full returns policy here. If you no longer want to rent your item, you can list it for resale or recycle, or donate it via our Giving Made Easy program.

We're happy to help you with any questions related to our partnership with AirRobe. If you already have an AirRobe account and your question relates to listing/selling or purchasing items on the AirRobe marketplace, please contact them directly at hello@airrobe.com.

We’re sorry to hear that you didn’t receive the email, please check your junk and spam folders to see if it’s ended up in there. If you’re unable to find it you can simply go to AirRobe’s website and sign up and upload the items manually.

We encourage you to keep growing your AirRobe circular wardrobe, by adding your purchased pre-loved items from THE ICONIC to your existing AirRobe account. Use the same email address you chose when you created your existing AirRobe account, or add your ICONIC email address to your AirRobe account before adding items.

Please check that your email address used for both THE ICONIC and AirRobe are the same. If they are, please contact us and we’ll look into it for you.

For your convenience, once you add one item to AirRobe, all fashion items you’ll purchase within the same order will be added to your Circular Wardrobe, ready for you to repurpose them, after you’ve loved and worn them. If you prefer not to, you can easily remove the products from your Circular Wardrobe at any time.

All logistical arrangements are made through AirRobe – please refer to AirRobe’s FAQs here.

Payment is arranged via AirRobe – please refer to AirRobe’s FAQs here.

No, creating an account and listing your pre-loved items on AirRobe is free of charge.

All logistical arrangements are made through AirRobe – please check out their FAQs for all the info.

Of course! If you exchange an item you previously added to your AirRobe account, you can still update the details before listing it on the Circular Wardrobe marketplace.

All items purchased on THE ICONIC’s website are authentic, if you suspect that this isn’t the case feel free to reach out to our Customer Service team and they will look into this for you.

We are sorry to hear that you cannot locate the widget on our website right now, rest assured we are working hard to get it back online for you as soon as possible. Remember, if you place your order and are unable to add your products, you can always add them manually to your AirRobe account later on.

Circular economy is terminology that defines a shift in the traditional or ‘linear’ model of  take-make-dispose, in which we consume finite resources and produce vast quantities of waste, towards new models that keep products and materials in use for as long as possible and enable them to be repurposed or recycled into new products at their end-of-life, never becoming waste.THE ICONIC is committed to disrupting and innovating the Australian fashion ecosystem. In partnership with AirRobe, we will expand our sustainability position and further tap into the opportunity to contribute to creating a circular economy for fashion.

When you select for one of your items to be recycled AirRobe will evaluate its condition upon arrival, if it's still in usable condition the product will be donated to one of AirRobe charity partners. If the item isn’t in good condition, depending on the type of item/s and its composition, one of AirRobe’s partners will be selected based on their recycling capabilities. For more information please contact AirRobe customer service.