Alys

Established in 2017 by Magdalena Velevska, Australian brand Alys is a contemporary womenswear label that strives for distinction among the women's fashion sphere. Approaching the bohemian trend with a romantic eye, the brand works with linen, chiffon, broderie anglaise and cotton to create both structured and flowing silhouettes designed to flatter the figure. Created with ease of wear at the forefront, Alys pieces are the perfect combination of form and function, and each season’s new collection is guaranteed to suit any well-curated modern wardrobe.

Striking the perfect balance between whimsical and adventurous, Alys designs draw inspiration from the physical elements of Australia, imbuing in each and every piece an element of bohemian luxe. Neutral palettes of white, black, grey and beige are offset by burnt oranges, baby pinks and subtle prints. Their collections include everything from summer dresses, linen jumpsuits, wrap skirts and culottes to winter coats, knitted jumpers, faux fur vests and leather jackets. Bestowing on its wearers a sense of free-spirited femininity, Alys pieces are an interplay of clean lines, classic silhouettes, floral embroidery and flouncy frills.

Whether you’re shopping for your next summer holiday or updating your winter edit, Alys has a one-of-a-kind piece for everyone. Shop THE ICONIC’s carefully curated collection today, and enjoy express shipping to Australia and New Zealand.