Celebrate Australian coastal lifestyle in all its glory through modern lifestyle and active brand Arcaa Movement. The evolution of activewear is the backbone of this label, and Arcaa Movement recognises that activewear today is not the one dimensional garment of the past.
In today’s age, activewear is multi-functional and modern, as much a part of the casual daily wardrobe as your t-shirt and jeans are. Arcaa Movement acknowledges that, and have created pieces that are comfortable, functional and above all else, create a balance between sport and style.
Arcaa Movement was founded by Byron Bay local Gemma Stanford. Her designs are tailored towards the active lifestyle, creating garments that complement each different shape and size, and ultimately reflect the raw coastal surroundings that she grew up with. Favouring luxurious and durable fabrics, natural fibres, and ethical production and manufacturing, Arcaa’s garments are made from recycled nylon, viscose made from wood pulp and all of their printed and dyed fabrics are free from harmful chemicals.
From their sports bras, tanks and leggings, to their shorts and hoodies, with many more in between, THE ICONIC’s range of Arcaa Movement is vast and varied. Arcaa Movement have created a brand which blends function and style to create relaxed, multi-functional garments for the modern Australian woman.