Auguste The Label

Based on the sun-drenched shores of Byron Bay, Auguste The Label is a boutique womenswear label that focuses on creating tomorrow’s vintage favourites. Founder and Creative Director Ebony Eagles created the brand to fulfil her vision of a fashion label that wasn’t defined by today’s trends but rather took its inspiration from bygone eras to create contemporary pieces with a timeless appeal. Worn today and loved forever, Auguste The Label's enchanting designs conjure feelings of bohemian wanderlust underscored by a sense of summertime nostalgia with a fresh, modern twist.

With an ethos of environmental consciousness and sustainability at its core, Auguste The Label is a proud member of the 1% For The Planet movement. Through this ethically-minded movement, Auguste The Label has pledged to donate 1% of their annual sales to charities that are close to their heart. In 2017, the brand supported the Australian Marine Conservation Society to help protect ocean wildlife and the Great Barrier Reef.

Dreamy dresses and effortlessly chic separates feature in the label’s collection, with vintage-inspired florals and floaty silhouettes recurring throughout. Auguste The Label never strays far from natural, sustainable fibres such as cotton and rayon to craft their pieces, meaning that each item is made for maximum softness, comfort, and breathability. Lightweight elegance and a delicate air of romance permeate each piece in the label’s range, making every design an ideal choice for easy Sundays and balmy evenings. A selection of the latest Auguste The Label can be found right here at THE ICONIC – Australia’s leading online retailer of fashion and accessories.