When Doris and Don Fisher opened up the first ever Gap store in 1969, they did so with a goal of simplifying the search for a pair of good quality jeans. Their single store in San Francisco has grown dramatically to become a fashion business of globally-recognised quality, with their clothes available in 90 countries. Extending their vision to include accessible, quality clothing for children under five, babyGap is another part of the rich tapestry that makes up the Gap brand.

Across babyGap’s seasonal collections of clothing and accessories, Gap’s signature quality craftsmanship and effortless style have been made available to the youngest possible audience. With pieces suitable for little humans up to the age of five, babyGap offers comfortable clothes that are perfect for playing in, and fancier options for smart occasions.

Through this offshoot, Gap remains committed to their sustainability goals of using less water in their production process, sourcing cotton responsibly, and using sustainable fibres.

THE ICONIC stocks a wide range of babyGap products for all tots. Hoodies, tops, swimsuits, dresses, track pants and more are all on show. Many items feature the classic Gap logo embroidery while also demonstrating gorgeous patterns, animal prints, and superhero symbols.

Create an adorable wardrobe for your little one with bear-style hoodies, bright, primary-coloured pants and tops, and charming embroidered jeans that speak to the provenance of Gap and their original goals.