A beautifully-framed eye can open up your whole beauty look, and THE ICONIC’s ever-growing offering of eyeliner has formulas to suit the mood of every makeup maven.

A pencil liner is a powerhouse in every beauty bag, and finding the right shade will prove indispensable to your makeup regime. Opt for a shade of soft black, brown or bronze for a naturally flattering everyday look that defines the eyes without distraction. Want to dial up the drama? Choose an eye pencil in a rich jewel-toned shade of blue, green or gold for a confident contrast that makes your entire look pop.

A sharp cat-eye flick is an enduring beauty look proven to stand the test of time, and every cosmetics collection needs a failsafe liquid eyeliner to master this look. Use a liquid liner for precise lines and sharper definition of the lash line, flicking up and out past the eyelid to create the appearance of a more feline eye shape. When subtle, liquid eyeliner can lift the eye area, and when bold, it can be the anchor to an entire beauty look.

Enjoy the best of both worlds with our curated range of gel liner and eyeshadow/liner duos. Offering both the option for graphic lines and velvet-soft blendable colour, gel and crayon-like formulas bring versatility to your makeup game.

Bolster your beauty kit with a new eyeliner from THE ICONIC Beauty. With leading brands like Napoleon Perdis, Inika Organic and Eye of Horus, THE ICONIC is the online destination for eye makeup delivered free and fast to your door.