Eye Makeup

They say that the eyes are the window to the soul, and THE ICONIC’s extensive range of eye makeup has all the products you’ll need to build a bespoke beauty look that lets your personality shine. With a plethora of eyeshadows, liners, palettes and sets, you’ll find every formula to keep your makeup kit equipped.

Frame and define your eyes to perfection with our edit of eyeliner from leading local and international beauty brands. No makeup bag is complete without a reliable black liner, with our shade range covering everything from the blackest black to softer noirs - whether your go-to eye look is statement or subtle, our collection of black eyeliners is guaranteed to have your next beauty MVP. For fairer complexions, or a more diffused daytime look, opt for eyeliner in shades of brown - subtler than black yet no less effective, a brown liner is your beauty kit’s secret weapon when it comes to defining the eyes. Whether you prefer classic pencil, graphic gel or liquid liner for the perfect cat-eye flick, THE ICONIC’s collection of eyeliner is not to be missed.

Whether you’re after a soft wash of colour or out to create a dramatic smoky eye, our range of eyeshadows is perfect for building the foundation of every eye makeup look. Choose a loose powder for a diffused application, or a pigmented compact for precise colours that pack a punch. Can’t decide? Look to leading makeup brands like Napoleon Perdis, who offer creamy stick shadow formulas that can be used across the entire lid or in more concentrated applications along the eye line.

Bring variety and versatility to your makeup collection with THE ICONIC’s range of eyeshadow palettes and sets. Brands like Eye of Horus offer curated palettes with complementary shades, making it easy to create a flawless, dimensional eye look at home.

Shop THE ICONIC’s collection of eye makeup, and enjoy free and fast delivery across Australia and New Zealand.