Face Makeup

Every beauty look starts with the perfect base, and THE ICONIC’s extensive range of face makeup has all the products you need to create the ultimate beauty blank canvas. With a curated selection of leading local and international cosmetic brands onboard, THE ICONIC Beauty is the ultimate online destination for all your complexion companions.

Give your makeup routine its best possible start by prepping your bare skin with a primer. Designed to help smooth out texture and provide a base for the ensuing makeup to grip to, the right primer will help to combat shine, slippage and lock your beauty look in place all day. With Napoleon Perdis’ iconic Auto-Pilot primer alongside a host of other cult favourites, finding your perfect primer has never been easier.

For an even complexion that works for all beauty looks, look to a liquid, powder or cream stick foundation. Opt for buildable coverage to let your skin’s unique personality shine through while simultaneously blurring blemishes and other imperfections, and create a custom look by choosing from a wide range of finishes from matte to dewy. Need more coverage in targeted zones? Look for a colour-correcting concealer to help combat specific surface imperfections like dark circles and redness, applying gently where needed for an undetectable finish that blends seamlessly with your foundation.

Bring depth and dimension to your look with our range of blush, bronzer, highlighter and contour formulas. Create a natural-looking flush by dotting powder or cream blush on the apples of your cheeks for that just-pinched look, or usher a sun-kissed glow with a dab of shimmery bronzer. Enhance your cheekbones or streamline your profile with highlighter and contour duos designed to define your features while playing with light and shadow.

Lock your look in place with THE ICONIC’s range of finishing powders and setting sprays, which can help to minimise your makeup from slipping, flaking or slicking up throughout the day. After a more low-key vibe? Browse our offering of BB and CC creams and tinted moisturisers when you want just a hint of fuss-free colour.

Cover all your beauty bases with THE ICONIC’s ever-expanding collection of face makeup, and enjoy free and fast delivery to your door.