Soothing Serums

A perfect addition to your AM and PM beauty routine, the soothing serums offered by our online selection contain powerful and concentrated amounts of active ingredients. Designed to nourish your skin and relax your mind so you can seize the day or wind-down for the night, serums have the added benefit of feeling great on your skin alongside the myriad of skincare benefits. Known to be even more hydrating than cream and milk moisturisers, serums are thin-viscosity products that your skin absorbs quicker compared to heavier-weight formulas. Their light preparations make them better suited to those with sensitive, acne-prone, aged, or oily skin types. Apply to your face after cleansing and before layering with moisturiser, masks, or recovery creams to maximise the benefits.

For dry and sensitive complexions, including reactive or inflammatory skin, look to serums like endota’s Sensitive H20 Gel, which delivers sustained hydration that seals in essential moisture and acts as a protective barrier against environmental irritants. Such a high-performance concentration also improves the appearance of fine lines and wrinkles by supporting skin elasticity, helping to prevent premature ageing.

For individuals looking to even out their skin tone, the serum-in-oil from SENSORI+ in the Detoxifying & Rejuvenating set promises to soothe micro-inflammations and improve skin texture. Start and end your day with notes of rose, citrus, and sandalwood, and see a difference in texture in just three weeks.

If the problem is discolouration, fine lines, acne, dullness, textual irregularity, or dry skin, a soothing serum straight from THE ICONIC Beauty’s repository is the solution. Whether you’re using it in place of a moisturiser or as an added layer, shop serums now for fast and free delivery to Australia and New Zealand.