Established in 1987, Melbourne-born menswear label Blazer was founded by Peter Murray when after a chat with his mates, he discovered he was not alone in his search for men's clothing that were both affordable and fashionable.

From that initial discussion, he went on to create a label whose central philosophy was to create menswear that suits a social lifestyle, aimed at blokes who loves to spend their weekends surrounded by family and friends.

With a strong focus on quality and functionality, the brand puts a contemporary Australian twist on the the classic ‘Ivy League’ style famous in America. Underpinned by this style, Blazer draws inspiration from three very Australian concepts: travel, colour and the outdoors.

Their apparel range includes classic shirts, polos, tees, shorts, pants, jeans, jackets and knitwear. They aim to dress the modern Australian man with a focus on easy style that is at home in both the office and in the city afterwards.

Since that fateful chat with his mates, Blazer has now developed into an authentic menswear label with a loyal following. So if you’re looking for classic, well-made Australian menswear, look no further than THE ICONIC for a one-stop shop in style.