Champion EU

Synonymous with authentic athletic wear since 1919, the Champion brand is renowned across the globe for their iconic sporty style infused with an urban edge. Curating the freshest trends from Europe, the Champion EU collection boasts an array of men’s and women’s tees, hooded sweatshirts, crewnecks and sweatpants that resound the brand’s authentic athletic appeal.

Ethically sourced and crafted in pure or cotton-rich fabrications, rendered in pared-back hues or bold high-octane colours, and emblazoned with the instantly recognisable Champion or C branding, the Champion EU collection is comfortable, versatile and stylish—perfect for effortless transitions from laissez faire gym attire to casual streetwear.

Champion remains at the forefront of technical innovation and style, making grand contributions to the activewear scene. The invention of the first supportive jogging bra, the first breathable mesh shorts, the first reversible tee, the first hooded sweat, the first cotton football jersey, and the widely coveted reverse weave sweatshirts—all humble victories of the Champion brand. Fusing practicality with enviable street style, the Champion EU collection is designed to inspire all—professionals and budding athletes alike—to persevere, to conquer, to be the best version of themselves.

Embrace your inner champion with THE ICONIC’s edit of Champion EU activewear. Enjoy free and fast shipping across Australia and New Zealand.