Champion Life

Synonymous with authentic athletic wear since 1919, the Champion brand is renowned across the globe for their iconic sporty style infused with an urban edge. The brand's Champion Life collection offers retro edits that revisit ‘80s and ‘90s style revived with a modern flair.

US sportswear icon Champion has been a leader in sports fashion and innovation since its inception and this collection is no different. Combining nostalgic prints, vibrant colour-blocking and classic designs, Champion Life re-imagines the brand's signature staples. The iconic Champion or C branding is featured in repeated patterns and embroidery across this lifestyle range.

Sports-luxe has never looked so good. From everyday sweatpants, crew necks and T-shirts to luxe jackets crafted from soft velour, the men’s and women’s range combines the brand's durable Reverse Weave fabrications with the latest street-style trends saturated with metallics, vibrant appliques and on-trend colour palettes.

If you're looking to inject a bit of athleisure into your everyday wardrobe, look to sports-meets-street collection Champion Life. Whether you're looking for statement jackets, basic tees, hoodies or college-inspired jersey dresses, THE ICONIC has you covered.