Netherlands-based accessories brand DUKUDU was borne out of a vision to create a watch that combined a statement-making impact with the finest craftsmanship. Noticing a gap in the market, a team of designers and innovators pooled their respective resources and talents to create unique, bold, versatile designs for men and women that reflected their passion for the art of analogue watchmaking.

Versatility is at the heart of the DUKUDU aesthetic, with the designs all boasting a sleek elegance that effortlessly melds with your wardrobe, no matter your style preferences. Fine leather bands are paired with simple, graphic faces that seamlessly match with every outfit. Discreet flourishes set the brand apart, elevating them above other basics, such as the dimensional faces of the Maurits or Nils styles. Delicate mesh bands crafted in gold and silver-toned stainless steel impart a modern feel, ideal for evening looks. Add an edge to your off-duty wardrobe with the Ivar, an all-black design that sports clean, contemporary lines.

The colour palette is rooted in earthy neutrals, with mahogany, cognac brown and black providing the ideal backdrop for the watch faces, which range from stark white to rich jewel shades of cobalt and green.

Whether you’re after an everyday style that works with your office staples or a chic, minimal piece that lends a polished accent to a formal occasion, THE ICONIC offers a thoughtful edit of the DUKUDU range.