At THE ICONIC, sustainability is an ever-evolving journey, and this journey is brought to life through THE ICONIC Considered. If you’ve made the choice to have more of a positive impact on the environment through the way you shop, browse our Considered collections which consist of carefully selected products made using a material or process that is better for humans, animals or the environment. A central component of this move to a more sustainable shopping experience involves Eco-Production—products made in a location, or using a process that is associated with a lower environmental impact.

Products which sit within the Eco-Production range will have met at least one of three stringent criteria: being manufactured in Australia, manufactured using renewable energy or certified free of harmful chemicals. This results in a thoughtfully presented collection of clothing, shoes and accessories by brands that understand the impacts of their own operations on the environment, and have made active steps towards more considered manufacturing processes.

If eco-conscious shopping is what is most important to you , our Considered collection encompasses everything from footwear, activewear and eveningwear to bags, belts and other accessories alongside denim and Australian designer labels. Melbourne-based premium denim brand Nobody Denim is entirely Australian made, and is accredited by the Ethical Clothing Australia standard and can be relied on for jeans and everyday staples. Beloved Australian brands including Manning Cartell, BY JOHNNY., R.M. Williams and Bec & Bridge all offer Australian made collections , while a wide range of activewear from sportswear giant Nike is certified free of harmful chemicals through Oeko-Tex 100 Standard Certification or bluesign®.

With a carefully considered range of clothing, shoes and accessories that has lower impact on our precious planet at its core, THE ICONIC’s Eco-production edit allows you to shop by the values most important to you.