Alice in Wonderland

News
Why we can't wait for Alice McCall’s first NYFW show
THE ICONIC
8 Feb · 3 mins
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When Beyoncé is snapped in your designs, the US – and the world – sits up and takes notice. And with that stamp of approval, it’s no surprise that local designer Alice McCall is taking her collection stateside this New York Fashion Week. With a runway show that has the editors clearing a space in their hectic schedules, it’s set to be an unmissable event in the fashion calendar…

You’ve already shown in London and Sydney, why are you heading to New York?

“We just shot our campaign in Los Angeles on Stella Maxwell, who is one of the most recognisable models, and then we followed up with an event at Chateau Marmont. We are really embraced as a brand in America so it seems like the right time."

Alice in Wonderland

News
Why we can't wait for Alice McCall’s first NYFW show
THE ICONIC
8 Feb · 3 mins
Share:

When Beyoncé is snapped in your designs, the US – and the world – sits up and takes notice. And with that stamp of approval, it’s no surprise that local designer Alice McCall is taking her collection stateside this New York Fashion Week. With a runway show that has the editors clearing a space in their hectic schedules, it’s set to be an unmissable event in the fashion calendar…

You’ve already shown in London and Sydney, why are you heading to New York?

“We just shot our campaign in Los Angeles on Stella Maxwell, who is one of the most recognisable models, and then we followed up with an event at Chateau Marmont. We are really embraced as a brand in America so it seems like the right time."

A preview of Alice McCall's upcoming collection

What's the inspiration behind the show?

“A nod to mid-century modern Palm Springs. This print takes the iconic palm tree to a sophisticated space through elaborate gold and copper embroidery technique, creating depth and texture."

It sounds in-cred-ible. We can’t wait to fall head over heels for the new collection. Now’s your chance to get a piece of the label before it blows up. Some of our favourites...

Alice McCall Lover of Mine Dress

Alice McCall Positano Bra

Alice McCall Lady Bird Coat

THE ICONIC
Fashion Team