The Iconic Edition
Advice
|2 Mar|3 mins

Green Never Looked so Good

These are some of the labels to keep an eye out for
THE ICONIC
2 Mar
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How the brands you love are taking steps to reduce their environmental impact.

Advice
|2 Mar|3 mins

Green Never Looked so Good

These are some of the labels to keep an eye out for
THE ICONIC
2 Mar
Share:

How the brands you love are taking steps to reduce their environmental impact.

The label has already earned its place as every guy’s go-to for the essentials and now they’ve gone one better and made a line of tees using soft organic cotton. Forget ideas of looking like you live in a combi van in Byron (though that sounds pretty appealing), the best part about these designs is that they’re JUST like your regular tees, but you can feel better about them. Organic fibres without the organic price tag.

Outerknown runs their business with “the highest regard for the world we call home.” Through care for the planet, many of the brand’s boardshorts and jackets are made using ECONYL® fabric, which breaks down used fishing nets and nylon waste to create new yarn. Pretty neat.

Shop the Label

Copenhagen label, Wood Wood’s laid-back tees and sweatshirts exude effortless cool and are made using organic cotton, with relaxed fits and a simple logo at the chest. They work with all your existing denim, shorts and chinos. Shop long or short sleeved, solid staple shades or stripes.

Aiming to become 100% carbon neutral by 2025, KnowledgeCotton is a responsible choice that doesn’t shy away from the latest trends. Their button down Oxford shirts, bomber jackets and printed tees will work seamlessly into any man’s wardrobe.

Shop the Brand

The Melbourne brand on a quest to produce responsibly, Mr Simple is dependable for great wardrobe foundations cut in the perfect shape and fit. Their signature Fletcher and the Reginald tees are made using 100% organic cotton jersey and according to the brand, is ‘the perfect weight for a tee’ – 160gsm – ‘not too heavy, not too light.’ We like a brand who pays that much attention to their goods.

For more organic cotton menswear, discover the new arrivals.

THE ICONIC
Fashion Team