The Iconic Edition
News
|20 Sep|3 mins

Join the Gang

Zoe Miller & Sandhya Lachman chat about Double Trouble Gang's exclusive, '90s-inspired capsule
Kate Tregoning
20 Sep
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For an exclusive, limited edition capsule collection, THE ICONIC is teaming up with Double Trouble Gang and throwing it back to everyone’s favourite decade. Each of the brand's signature crew neck tees is adorned with our favourite ‘90s song lyrics from Biggie to Backstreet Boys. We asked DTG’s Director, Zoe Miller and our womenswear buyer, Sandhya Lachman how it came about.

Sandhya: "This collection is my dream capsule. It’s such a gift to a Buyer when your tastes and interests cross over with your customer, I just hope they all love it as much as we do!"

Zoe: "We have been working closely with THE ICONIC for over a year and have loved the evolution of our partnership. When the buying team brought up collaborating on an exclusive capsule collection that epitomised the 90s, we couldn’t say yes fast enough."

News
|20 Sep|3 mins

Join the Gang

Zoe Miller & Sandhya Lachman chat about Double Trouble Gang's exclusive, '90s-inspired capsule
Kate Tregoning
20 Sep
Share:

For an exclusive, limited edition capsule collection, THE ICONIC is teaming up with Double Trouble Gang and throwing it back to everyone’s favourite decade. Each of the brand's signature crew neck tees is adorned with our favourite ‘90s song lyrics from Biggie to Backstreet Boys. We asked DTG’s Director, Zoe Miller and our womenswear buyer, Sandhya Lachman how it came about.

Sandhya: "This collection is my dream capsule. It’s such a gift to a Buyer when your tastes and interests cross over with your customer, I just hope they all love it as much as we do!"

Zoe: "We have been working closely with THE ICONIC for over a year and have loved the evolution of our partnership. When the buying team brought up collaborating on an exclusive capsule collection that epitomised the 90s, we couldn’t say yes fast enough."

Zoe: "The collection is fun because it immortalises an array of iconic lyrics, emblazoned on our classic crew neck tees in our signature embroidery. Music and fashion are two big ways of self-expression and pairing those two elements together has been such a fun creative endeavour and we love the end result."

Sandhya: "We had a lot of fun coming up with which songs and which lyrics to pick, I asked a lot of people for their favourite 90s songs so it's probably half from feedback and half songs that I just knew I had to have. I'm the biggest Spice Girls fan so there was no way I couldn't have one lyric in the collection."

Zoe: "I am obsessed with the Britney Spears, Oops I Did It Again! Tee and the Spice Girls, If You Wannabe My Lover Tee. The colour combinations of these tees - the baby pink, the pop of cherry red - they’re perfect for the Australian spring. Pair them with a pair of Levi's 501s and Spring Court sneakers for the ultimate in 90s off-duty style."

Sandhya: "I want our customers to think of the fun nights they've spent on dancefloors to these songs, or singing along to music videos as kids and making up dance routines. We want them to feel that joy every time they put on one of these tees. I'm wearing mine with the sleeves rolled up teamed with a skirt and my favourite sneakers."

Zoe: "The 90s are at the core of Double Trouble Gang, from our branding to our inspiration to how we style our collections."

"To see the lyrics of icons I have long admired on our t-shirts brings me such a sense of nostalgia. Growing up in the 90s, I had walls of posters dedicated to these pop icons and knew all of the lyrics to basically every one of their songs. I always wanted to work in fashion so seeing my brand now, featuring these lyrics from my early tween years on the biggest fashion website in Australia also makes me feel incredibly proud and like I have had one of my big dreams realised."

Sandhya: "I'm wearing mine with the sleeves rolled up teamed with a skirt and my favourite sneakers."

Zoe: "Ariana Grande recently wore our Girls Girls Girls sweater on the red carpet. We love how she styled it as an oversized dress paired with her iconic high pony. Miley Cyrus also has a few pieces and follows us on Instagram. It’s very surreal to see her name pop up when she likes our posts!"

Check out some of our favourites from the collection:

Kate Tregoning
Lifestyle Editor
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