The Iconic Edition
News
|31 Jul 2017

You Can Keep Your Holiday

We've got a better idea...
THE ICONIC
31 Jul 2017
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It feels like the entire world is in Europe at the moment. Soaking up the summer sun, eating fresh seafood. How do we know this? Because our feeds are being flooded with holiday spam set on spotless sandy beaches, cobbled laneways and turquoise waters – not to mention all the picture-perfect outfits to match. So we’ve devised a plan to beat Insta envy. A staycation.

Ok, we know, it's not the exact same, but hear us out: There's no queuing at check-in desks, no airplane food and no questionable conversion of fiddly foreign currency in your head. If the word ‘staycation’ conjures up images of sweatpants 24/7 and not leaving the house, you're way, way off. This is the picture postcard take on staying in your own city. And it's stylish. Really stylish.

And a stylish staycation requires just that. Style. So be ready, armed with with a line-up of standout stay-cay OOTDs that make every day feel that bit more special. Just because you’re not in Italy, doesn’t mean you can’t infuse your wardrobe with a big scoop of Amalfi style. Just because you're dreaming of sprawling vineyards and rustic barns, doesn't mean you can't repurpose European staples like stripes, silk scarves and understated sweaters.

So how do you achieve this coveted Continental flair back home? Stride out in wide leg pants teamed with chic turtlenecks, layer your sweeping maxi dresses over fine jersey staples and take shade from the low winter sun with wide-brimmed hats. Lift your winter wardrobe with splashes of rich colour and give your knitwear collection a luxurious upgrade. We've got just the things to beat the blues...

Shop our essential edit to get your wardrobe staycay-ready.

News
|31 Jul 2017

You Can Keep Your Holiday

We've got a better idea...
THE ICONIC
31 Jul 2017
Share:

It feels like the entire world is in Europe at the moment. Soaking up the summer sun, eating fresh seafood. How do we know this? Because our feeds are being flooded with holiday spam set on spotless sandy beaches, cobbled laneways and turquoise waters – not to mention all the picture-perfect outfits to match. So we’ve devised a plan to beat Insta envy. A staycation.

Ok, we know, it's not the exact same, but hear us out: There's no queuing at check-in desks, no airplane food and no questionable conversion of fiddly foreign currency in your head. If the word ‘staycation’ conjures up images of sweatpants 24/7 and not leaving the house, you're way, way off. This is the picture postcard take on staying in your own city. And it's stylish. Really stylish.

And a stylish staycation requires just that. Style. So be ready, armed with with a line-up of standout stay-cay OOTDs that make every day feel that bit more special. Just because you’re not in Italy, doesn’t mean you can’t infuse your wardrobe with a big scoop of Amalfi style. Just because you're dreaming of sprawling vineyards and rustic barns, doesn't mean you can't repurpose European staples like stripes, silk scarves and understated sweaters.

So how do you achieve this coveted Continental flair back home? Stride out in wide leg pants teamed with chic turtlenecks, layer your sweeping maxi dresses over fine jersey staples and take shade from the low winter sun with wide-brimmed hats. Lift your winter wardrobe with splashes of rich colour and give your knitwear collection a luxurious upgrade. We've got just the things to beat the blues...

Shop our essential edit to get your wardrobe staycay-ready.

THE ICONIC
Fashion Team