The Iconic Edition
News
|30 Jul|3 mins

The New Sneakers Every It Girl Will Be Wearing

They made dad sneakers cool and now they’re onto the next big thing
THE ICONIC
30 Jul
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You’ll recognise their shoes within seconds of seeing them. Their simple ‘N’ logo on the sides of every sneaker has been their signature since the brand’s creation in 1906. They’re masters of performance shoes, they’re pros at predicting timeless silhouettes, and now New Balance have released new colourways of their iconic women’s 247 sneakers, which are set to take Instagram by storm.

News
|30 Jul|3 mins

The New Sneakers Every It Girl Will Be Wearing

They made dad sneakers cool and now they’re onto the next big thing
THE ICONIC
30 Jul
Share:

You’ll recognise their shoes within seconds of seeing them. Their simple ‘N’ logo on the sides of every sneaker has been their signature since the brand’s creation in 1906. They’re masters of performance shoes, they’re pros at predicting timeless silhouettes, and now New Balance have released new colourways of their iconic women’s 247 sneakers, which are set to take Instagram by storm.

What’s the ‘gram got to do with it? Any trend-obsessed person knows your Instagram feed is the best place to find the most up-to-date style inspiration. Before the social media app was such a pivotal part of our lives we’d have to wait for Fashion Week to roll around before we could get our street-style fix. Now it’s all published in real time, forming an endless feed for us to scroll through until our hearts are content. It’s where all the it-girls, like the Jenners and the Hadids, share their selfies and OOTDs, and it’s where we can do the exact same to be on their level.

So why do we think New Balance have the in on what’s #trending? Firstly, they’ve had their finger on the pulse since day one. Their retro lifestyle silhouettes, like the 574’s and the 620’s, have remained relevant since they were first released, updating in colours and fabrics to satisfy every cult sneaker collector.

Secondly, they’re the originators of the dad shoe - you know the fresh-out-of-the box white trainers all fathers have been wearing since the ‘80s, and the same chunky sneaker style we all want right now. It’s a sceptical throwback trend to some, but just take a look at your feed for proof - everyone is wearing a variation of this signature design.

So it only seems logical, if they were setting trends back then without even realising, then they’re way ahead of the game now. You saw it here first, and you’ll soon see it everywhere else, the New Balance 247 sneakers are the next big sneaker trend.

They’ve got a sporty silhouette and a minimalist design that will give your looks a sports-luxe feel. Their stretch mesh upper hugs your foot like sock-sneakers should, and their bouncy rubber sole is so comfy you’ll regret ever wearing any old pair of plimsolls again.

You can wear them with your New Balance activewear when you’re feeling sporty, style them with your favourite mom jeans and a knotted tee when you want to keep things low-key, or pair them with a day dress because you’ll never want to take them off.

THE ICONIC
Fashion Team