News
|21 Mar|4 mins

Who Doesn’t Have a Pair of These in Their Collection?

Return of the Max
THE ICONIC
21 Mar
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All sneakers are sacred, but there’s none quite like the Nike Air Max. They’ve had more reincarnations than we can count - from colour variations to improvements in technology - so it’s no surprise that Air Max Day is a big deal worldwide. To celebrate, we’re giving away a pair of the Nike Air Max 270 sneakers on 26th March 2018*. All you have to do is follow @THEICONICMEN on Instagram and keep your eyes glued to the feed for updates!

In the meantime, here’s everything you need to know about the most iconic Air Max styles over the years – as if you didn’t already know...

News
|21 Mar|4 mins

Who Doesn’t Have a Pair of These in Their Collection?

Return of the Max
THE ICONIC
21 Mar
Share:

All sneakers are sacred, but there’s none quite like the Nike Air Max. They’ve had more reincarnations than we can count - from colour variations to improvements in technology - so it’s no surprise that Air Max Day is a big deal worldwide. To celebrate, we’re giving away a pair of the Nike Air Max 270 sneakers on 26th March 2018*. All you have to do is follow @THEICONICMEN on Instagram and keep your eyes glued to the feed for updates!

In the meantime, here’s everything you need to know about the most iconic Air Max styles over the years – as if you didn’t already know...

Women's Nike Air Max 1 Ultra 2.0

Nike Air Max 1

Year: 1987

Known for: Having the first-ever visible heel unit

Designed by: Tinker Hatfield

Inspiration: Pompidou Centre, Paris

Benefits: Increased Air unit provided a more cushioned landing than previous designs

Nike Air Max 90 Ultra 2.0 Essential

Nike Air Max 90

Year: 1990

Known for: Its head-turning Infrared colour palette

Benefits: A bigger and better Air unit

Nike Air Max 180

Year: 1991

Known for: Having 180 degrees of visible Air cushioning

Designed by: Tinker Hatfield and Bruce Kilgore

Did you know: The AM180s were the silhouette of choice for the first, and rarest, Kanye West sneaker collaboration

Nike Air Max 93

Year: 1993

Known for: Having an Air unit that wraps the back of the heel

Inspiration: Plastic milk jugs and blow-moulding technology

Benefits: Bouncier cushioning and an improved bootie fit

Men's Nike Air Max 95 Essential

Nike Air Max 95

Year: 1995

Known for: Visible Air cushioning in the forefoot and the heel

Designed by: Sergio Lozano

Inspiration: Human anatomy and bone structure, as well as 90’s rap music

Benefits: Aside from cushioning, 3M Scotchlite tape provided runners with added visibility at night

Did you know: It was the first Nike design to feature the Swoosh logo so small on the heel

Men's Nike Air Max Ultra 97 '17

Nike Air Max 97

Year: 1997

Known for: Heel-to-toe visible Air cushioning

Inspiration: Japanese high-speed bullet trains

Benefits: Full-length Air cushioning plus 360-degrees of reflective 3M Scotchlite taping for even more safety

Nike Air VaporMax Plus. Image via Getty

Nike Air Max Plus

Year: 1998

Known for: Its Tn branding, multi-windowed midsole with Tuned Air technology, thermoplastic exoskeleton and gradient colour design

Designed by: Sean McDowell

Inspiration: Sunsets on Florida Beach

Benefits: Superior cushioning that didn’t compromise stability

Did you know: People are so obsessed over this design they have it completely tattooed over their foot

Nike Air Max 2003

Year: 2003

Known for: The lightweight, carbon-based fibre upper developed by Japanese company Teijin

Designed by: Sergio Lozano

Inspiration: Track spikes and automobile parts

Benefits: Waterproof without adding weight

Nike Air Max 360

Year: 2006

Known for: Its foamless 360-degree Caged Air unit

Benefits: Provides the highest level of cushioning

Did you know: It has the largest Air sole ever constructed

Men's Nike Air Max Zero Essential

Nike Air Max Zero

Year: 2016

Known for: Its highly breathable, engineered mesh upper

Benefits: Enhanced ventilation and superior cushioning

Women's Nike Air VaporMax Flyknit

Nike Air VaporMax

Year: 2017

Known for: Its lightweight sock-like outsole that’s connected directly to the top of the Air unit

Benefits: Flyknit and Flywire technology provides support and stability while the 360-degree Air unit adds bounce and cushioning

Did you know: The minimalist engineering makes it feel like you’re literally standing on air

Men's Nike Air Max 270

Nike Air Max 270

Year: 2018

Known for: Blending sport performance technologies with a lifestyle-focused design

Benefits: Form-fitting mesh upper with 270 degrees of visible Air cushioning

Inspiration: Early 90s Air Max designs

Did you know: This style features the tallest Air Max heel unit yet - more bounce to the ounce

Suddenly feeling like your collection isn't quite up to scratch?

*One lucky person will win a pair of the Men’s Nike Air Max 270 sneakers in Green. Competition ends 02/04/18. Terms and conditions apply.

THE ICONIC
Fashion Team
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