The Iconic Edition
News
|24 Oct|4 mins

Shiny New Designer Brands Have Landed

Introducing Paris Georgia, Lee Mathews & more
Kate Tregoning
24 Oct
Share:

Get familiar with the newest designer brands to arrive at THE ICONIC.

News
|24 Oct|4 mins

Shiny New Designer Brands Have Landed

Introducing Paris Georgia, Lee Mathews & more
Kate Tregoning
24 Oct
Share:

Get familiar with the newest designer brands to arrive at THE ICONIC.

Who are they? Georgia Alice
What to expect: Ok, technically not a newcomer to THE ICONIC but new designs have just landed, "Georgia Alice is... anchored by a long-standing desire to pare back, strip down, and upend expectations." New Zealander Georgia Alice Currie designs interesting, unfussy silhouettes with unexpected details. Fun fact: Georgia trained as a ballerina before studying fashion in Christchurch.

Paris Georgia Tokyo Jacket

Who are they? Paris Georgia
What to expect: Loved for luxury everyday essentials - like their ‘90s-inspired slip dresses which quickly gained cult status - Georgia Cherrie and Paris Mitchell’s pieces are crafted locally in New Zealand and designed to last.

01 / 02

Lee Mathews Mini Spot Ruffle Apron Dress

Who are they? Lee Matthews
What to expect: “If I had to be pinned down to a wardrobe philosophy, it would be to design clothes that resonate deeply with people’s lives, clothes that are functional and beautiful, that are ageless and simple and that you can throw in a bag and travel the world”. This season, this novelty-sized spots and jumbo picnic checks on whimsical maxi dresses.

Jac + Jack Rylee Tank

Who are they? Jac + Jack
What to expect: Jacqueline ‘Jac’ Hunt and Lisa ‘Jack’ Dempsey’s Australian label is your go to for simple, unstructured daywear in an easy, neutral palette that’s designed to blend into any existing wardrobe. Premium, natural yarns give the pieces a luxurious feel that keeps fans of the brand coming back for more.

Alex Perry Hale Satin Crepe Long Sleeve Fitted Ruffle Mini

Who are they? Alex Perry
What to expect: Established as one of Australia’s best couturiers, Perry has a flair for seriously figure-flattering gowns that transcend trends. You can depend on the designer for elegant yet impactful dresses for every event.

Who are they? Rachel Gilbert
What to expect: Worn by the A-list, from Nicole Kidman to Olivia Palermo, Australian designer Rachel Gilbert’s exquisite creations are a stand out choice in event wear - often embellished by hand. For everyday, invest in her collection of modern separates.

Kate Tregoning
Lifestyle Editor