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The Iconic Edition
|3 Sep 2019|5 mins

Event Recap: Melbourne SneakerHub Launch

We brought the SneakerHub party to Melbourne

SneakerHub touched down in Melbourne this weekend, taking over Heroes Karaoke and Rooftop Bar for a two-day sneaker and streetwear symposium. 

It all kicked off with a bang on Friday when Australia’s streetwear cognoscenti were given a preview of the four-level immersive experience. On arrival, the SneakerHub newsstand greeted attendees, smack bang in the middle of the city’s CBD. The shelves were stacked with the latest copies of Sneaker Freaker magazine, plus a limited edition zine and exclusive postcards created by Sneaker Freaker for the event helped set the stage for a sneaker onslaught.

Winding through Heroes’ maze of rooms, punters got gif-y in New Balance’s Gif Booth, and busted out a tune in Champion’s cherry blossom–filled karaoke room, before reaching the heaving dancefloor to have a boogie. 

On the rooftop, it was about the old as well as the new. The Reebok shoe train gave us a glimpse of their freshest wares, while adidas’ latest were given the AR treatment. The mindbending Sneaker Freaker AR-chive saw the Reebok ‘Shaq Attaq’, Patta ‘Chlorophyll’ Nike Air Max 1s, New Balance ‘Dapper Dans’, and Sneaker Freaker x PUMA ‘Shark Baits’ transforming right in front of phone screens, providing a neat trip down memory lane.

Capping off the killer evening, Tkay Maidza brought her magic to the stage, adding the final cherry to the SneakerHub cake.

While it might have been the last day of winter, Melbourne really turned it on for the Saturday crowd. With the sun shining down on the Heroes rooftop, the vibes were heating up right from the beginning.

Early arrivers fully immersed themselves in the AR-chive and jumped on the mic in the karaoke room, before the beats started bumping on the gig floor. And bump they did!

First to the stage was Brisbane rapper Khi’leb. Bringing energy and a rapid-fire spit – both far beyond his 17 years – as Australian hip hop’s rising star had the crowd in the palm of his hand.

DJs Shelley and Jade Zoe then took up the mantel to keep toes tapping and the good times rolling, before Khi’leb returned to the stage for a follow-up set. 

With the crowd well and truly fired up, B Wise hit the stage to close out the night. Fresh from the release of his latest single, ‘Burn’, the Sydney rapper turned the party up to 11 and finished the night in style.

And that’s a wrap everybody! Thanks Melbourne for turning it on, and thanks to everyone that came through. Remember to stay tuned to SneakerHub for all the latest in the world of sneakers and streetwear.

Sneaker Freaker
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