The Iconic Edition
Advice
|1 Nov 2017|4 mins

Summer Style with Substance

Get to know a bit about Instagram It-Girl @AllyMayHayward
THE ICONIC
1 Nov 2017
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It’s easy to see why Ally is up there on our Instagram It-Girl list. She’s the face of her self-run fashion and lifestyle blog, Substance, with a pretty impressive social following, plus she’s just cool beyond words. Taking us on her most recent trip to Fiji, she lets us in on a few of her summer essentials.

Advice
|1 Nov 2017|4 mins

Summer Style with Substance

Get to know a bit about Instagram It-Girl @AllyMayHayward
THE ICONIC
1 Nov 2017
Share:

It’s easy to see why Ally is up there on our Instagram It-Girl list. She’s the face of her self-run fashion and lifestyle blog, Substance, with a pretty impressive social following, plus she’s just cool beyond words. Taking us on her most recent trip to Fiji, she lets us in on a few of her summer essentials.

In summer, I can’t live without sunscreen and hair oil to keep my hair from the heat and the salt water.

My #1 beachside beauty tip is to swap out my usual beauty routine for liquid bronzers – they’re the best and less is more when it comes to makeup in summer.

In my beach bag, I always keep a good book to tune out to, plus hair oil to tame my tresses after a day out in the sun and sea.

My song for summer will be Feel It Still by Portugal. The Man and Fiji is definitely still my ideal summer escape destination!

Midnight Swimwear Gili Bralette Top with Peony Le Spot Hi Pants

Play down prints with a plain bikini top and freshen a monochrome palette with a flash of canary yellow.

Midnight Swimwear Malibu One-Piece

Make a statement in the hottest shade of the season – lifesaver red. We’re loving high-cut retro swimsuits at the moment.

Bec & Bridge Heavenly Sky Playsuit (sold out)

Cool off in white looks with a breezy feel. The Bec & Bridge Heavenly Sky Playsuit has sold out but you can look just as carefree in the Heavenly Sky Top – shop the look to see.

For more summer style, check out @allymayhayward on Instagram or shop our newest swim arrivals.

THE ICONIC
Fashion Team