The Iconic Edition
News
|23 Sep|2 mins

The Sports Bra but Not As You Know It

Goodbye Fugly Sports Bra - Hello Freedom
Kate Tregoning
23 Sep
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When your sports bra is uncomfortable, unsupportive and let’s face it, unattractive, it’s the last thing you want to put on. It’s the dream to feel like it’s not even there. When getting your sweat on, you need to feel supported, covered, but free to move and, most importantly, free from annoying distractions.

Research indicates that one in five women avoid working out because they haven’t got the right bra. That’s a huge and avoidable statistic, and in order to turn that around, we don’t think it’s too much to ask that the maker of our sports bra consult with engineers who work with NASA.

That’s just what Reebok did.

News
|23 Sep|2 mins

The Sports Bra but Not As You Know It

Goodbye Fugly Sports Bra - Hello Freedom
Kate Tregoning
23 Sep
Share:

When your sports bra is uncomfortable, unsupportive and let’s face it, unattractive, it’s the last thing you want to put on. It’s the dream to feel like it’s not even there. When getting your sweat on, you need to feel supported, covered, but free to move and, most importantly, free from annoying distractions.

Research indicates that one in five women avoid working out because they haven’t got the right bra. That’s a huge and avoidable statistic, and in order to turn that around, we don’t think it’s too much to ask that the maker of our sports bra consult with engineers who work with NASA.

That’s just what Reebok did.

Nathalie Emmanuel wearing the Reebok PureMove Bra

The sports giant’s three year journey to raise the bar in sports foundations saw them collaborate with leading innovators in ‘motion reactive technologies’ - people who work with the US Army and NASA. The result is the newly launched PureMove Bra.

If you want to geek out on the technical stuff, strap in. They developed a brand new material called STF or ‘sheer thickening fluid’ which, woven into the bra straps, reacts to motion, to stabilise and minimise bounce. “A gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly, stiffens and solidifies when moving at higher velocities.” Pretty fancy, huh? The revolutionary fabric reacts to your movements for absolute control and responsive support - essentially the PureMove Bra goes from a relaxed knit to supportive knit upon impact.

“It’s the first sportswear product to integrate this technology to solve performance needs,” the experts at Reebok tell us.

Let’s see what’s so special about it:

1) The moulded front panel and free-cut edges give a natural shape and second-skin fit so you can move freely without distractions.

2) Precision-placed, breathable perforations keep you cool and comfortable.

3) Made from just seven pieces of fabric, which mould to the body for a perfect fit, it has fewer seams for superior comfort.

Kate Tregoning
Lifestyle Editor