Insider
|30 May|3 mins

We Had a Party in our *denim* Pants & Loved Every Minute of It

Burgers, booze, free tattoos and so much more
THE ICONIC
30 May
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Last Thursday night we threw our first music event and from the number of people who walked out with fresh ink and free jeans, it’s safe to say it was a huge success. We were celebrating the launch of our latest denim campaign, which stars talented Aussie musicians, like Stella Donnelly and DZ Deathrays, so we thought what better way to do it than with a live music gig?

Insider
|30 May|3 mins

We Had a Party in our *denim* Pants & Loved Every Minute of It

Burgers, booze, free tattoos and so much more
THE ICONIC
30 May
Share:

Last Thursday night we threw our first music event and from the number of people who walked out with fresh ink and free jeans, it’s safe to say it was a huge success. We were celebrating the launch of our latest denim campaign, which stars talented Aussie musicians, like Stella Donnelly and DZ Deathrays, so we thought what better way to do it than with a live music gig?

01 / 04

Angel IRL, Ali Barter

Slowly Slowly take the stage

Dan Sultan performing live

Nina Las Vegas on the decks

The event was held at The Facility, a v-cool warehouse in Melbourne, and featured performances from Ali Barter and Dan Sultan, the other half of our +denim studio, as well as a mix of new and legendary Australian artists like Slowly Slowly, Nina Las Vegas and more.

01 / 04

Guests queued all night long for a little piece of @fine.line.tattoos

@jheuston adding new artwork to his collection

Who wouldn't want their face on a poster-sized print-out?

The setup of the event

We had burger and taco food trucks parked inside, plenty of booze to go round, a free tattoo parlour where you could get inked for life by Melbourne’s famous @fine.line.tattoos , Levi’s jeans hanging from the rooftops for guests to take home, plus a pop-up poster booth that transformed your average shameless selfie into a real life music poster - to fulfil all our inner rockstar dreams.

01 / 07

Free Levi's jeans for everyone!

Double denim on the dance floor

@_yanyanchan took over our Instagram stories on the night, accompanied by @nathanjolliffe

Tommy tees are clearly on trend, as seen on @lachiebrykie, @_yanyanchan and @jamieazzopardi

Denim dungarees also had their moment that night, as seen on @malachybrown, @joshdeaneofficial and @anntwuan

@kathebbss and @yasminsuteja kept things cool in oversized silhouettes

@andicsinger went all out with a double denim look while @pepamack rocked a silk blouse and tailored pants

THE ICONIC
Fashion Team
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