The Iconic Edition
News
|3 Aug 2017

4 Exclusives, BY JOHNNY.

We asked BY JOHNNY designer Johnny Schembri to make us a range of completely exclusive, occasion-ready dresses, and he delivered.
THE ICONIC
3 Aug 2017
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BY JOHNNY's four newest designs were crafted just for you. Don’t know about you, but we think they’re pretty perfect for our bursting spring calendars…
"This collection was all about playing with colour in unique combinations – both bold and soft – and flattering the female form," says Johnny Schembri, BY JOHNNY designer. From the expert in considered, precision-placed panels, this collection nails the figure-flattering aesthetic once again, offering up four striking designs that will make you want to RSVP immediately.

News
|3 Aug 2017

4 Exclusives, BY JOHNNY.

We asked BY JOHNNY designer Johnny Schembri to make us a range of completely exclusive, occasion-ready dresses, and he delivered.
THE ICONIC
3 Aug 2017
Share:

BY JOHNNY's four newest designs were crafted just for you. Don’t know about you, but we think they’re pretty perfect for our bursting spring calendars…
"This collection was all about playing with colour in unique combinations – both bold and soft – and flattering the female form," says Johnny Schembri, BY JOHNNY designer. From the expert in considered, precision-placed panels, this collection nails the figure-flattering aesthetic once again, offering up four striking designs that will make you want to RSVP immediately.

First up is the Colour Block Strapless Dress. Defined by it's flattering, structured shape, this is a seriously sophisticated style that's simultaneously elegant and fun.

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Combined with understated taupe, black and white, the stripes of candy pink will let your fun side shine. Wear this strapless style to all your weddings, occasions and race days. Choose barely-there heels and a simple bag to let the dress be the focus.

The innovative mix of aqua, cornflower blue and chic navy, offset by clean white and pops of lemon, make the Stripes Off-Shoulder Dress a refreshingly modern choice. The multiple colours give you the option to mix up your accessories and match different headwear, bag and shoes for a new look with each wear – break away from nude with lemon or aqua.

Ready for anything from an important meeting to receptions or cocktails, the Aqua Slice Dress is easy to adapt to suit the occasion. The beauty lies in it's impeccable cut and simple silhouette. Add a tailored jacket for a formal first impression, or finish with fun accessories to get you in the mood for a celebration.

Crafted from silhouette-sculpting fabric, it features strategic seaming and darts for couture-like shape.  An elegant choice for a wedding, it will be your hero all occasion season.

Crafted from silhouette-sculpting fabric, it features strategic seaming and darts for couture-like shape.  An elegant choice for a wedding, it will be your hero all occasion season.

SHOP NOW

The most youthful piece in the collection, the Colour Block Mini Dress is designed to take you around the clock, from champagne brunch right to the end of the night.
Balancing out the fun mini skirt is a high neckline and athletic cut, which make it a contemporary pick for the outdoor events in your calendar, from race days to garden parties.

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Soft pink, nautical blue and crisp white make a modern colour combination – the pop of pastel gives a youthful update. Style it with your favourite earrings or stacks of bracelets.

See what else BY JOHNNY has to offer and shop the full range here.

THE ICONIC
Fashion Team
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