Elwood

Australian brand Elwood set out to celebrate the coastal lifestyle with a two-decade focus on perennial staples that embody an enjoyable balance between quality craftsmanship and practical comfort. Ideal for both men and women, the Elwood label boasts an array of versatile and simplistic designs that all hold the belief that clothing only gets better with time. Showcasing their proud beachside heritage, the brand further prides themselves on washed-out dyes and brand-stamped prints as the ideal finishes for any casual weekend-ready ensemble.

From basic crew-neck tees to chino shorts, floral dresses to tasselled tops, Elwood is equipped for a variety of activities — whether that be balmy beach weddings or rainforest bushwalking, the brand ensures long lasting staple fashion, perfect for the Australian climate.

When shopping the Elwood range at The ICONIC, you'll discover an expansive range of must-have garments in an array of staple hues or patterns that ensure ease of wearability and playful colour-clashing. The modern cuts and branding guarantee to reflect today's street-style culture while remaining relevant long after the trends go out of fashion. Enjoy the well-curated collection today.