For a range of lingerie designed to support and flatter your curves, we love Fayreform. THE ICONIC stocks an extensive range of Fayreform’s favourite styles, with bras and briefs destined to have you looking and feeling amazing.

As part of the beloved Bendon Lingerie group, Fayreform is backed by over 85 years of experience and the desire to continually innovate and improve. Their bras are constructed to lift, support and smooth a fuller bust without squeezing, spillage or uncomfortable dig. Wider straps and full-coverage cups keep the girls in check throughout the day, while fully adjustable backs let you customise the fit to suit your body shape. Fayreform prove support doesn’t have to sacrifice style, ensuring their range of bras comes in beautiful fabrications (including lace and satin) and in a range of neutrals and seasonal fashion colours. Whether you’re after an everyday underwire bra, or a strapless or contour plunge bra to go under that special outfit, our range of Fayreform has bras to suit every level of support and style.

Complement your favourite Fayreform bra with a pair of the brand’s matching briefs. With flattering high-rise waists, and mid- to full-coverage options to choose from, Fayreform’s beautiful briefs are an essential in every woman’s underwear drawer. Stay supported while working up a sweat with Fayreform’s range of Move sports bras - choose from wired and wire-free options to suit your next workout.

With the option of free and fast shipping across Australia and New Zealand, shopping Fayreform bras and underwear online is easy with THE ICONIC.