Fisher Price

For over 90 years, Fisher-Price has been creating toys, games and baby gear beloved by kids and parents around the world. THE ICONIC stocks an ever-growing collection of Fisher-Price developmental toys and accessories for babies and toddlers, ensuring your little one’s first few years are full of fun, colour and learning through play.

For Fisher-Price, toys need to appeal to a child’s imagination, offering something that’s new, surprising and funny. The brand launched with a thoughtful collection of toys based on this principle, known as the ‘16 Hopefuls’ - sixteen toys setting out to inspire, delight and engage inquisitive kids. In the decades since, Fisher-Price has continually sought to innovate in the toy sphere, testing out new toys in the Play Lab with the most important stakeholders of all - kids. While kids bring these blueprint toys to life, Fisher-Price’s researchers, designers and engineers observe and refine the finer details to create a final product that meets their (and your) exacting standards.

THE ICONIC’s range of Fisher-Price toys and nursery accessories has everything for curious babies and tots. Look to their Laugh & Learn collection for toys designed to nurture fine motor skills through fun tasks and activities, or their Think & Learn toys for spelling, writing and dexterity. Whether you’re looking for musical toys, snuggly plush animals or bub-friendly versions of their favourite superheroes, THE ICONIC’s selection of Fisher-Price toys has all they’ll need for years of enriching playtime.