Founded in 2016 as the brainchild of Melissa Cook, Giroud is an Australian performance-wear label dedicated to reducing the social impact of fast fashion. As a creative with experience in photography and visual arts, Cook decided to build her own manufacturing facility in Australia and to integrate designs that would financially endow local artists and environmental groups. At THE ICONIC, we are committed to the eco production of fashion using sustainable materials and are proud to acknowledge Giroud’s recycled fibre initiative and Australian-based manufacturing process.
Giroud activewear is set apart from other brands by their incredible exclusive prints which are the work of artist Sue Leeming. Leeming draws inspiration from landscape, identity and spirituality to create bold and abstract designs. Giroud’s catalogue of sports bras, crop tops and sport tights are crafted from super soft LYCRA®, breathable mesh, and Italian-sourced velvets. The performance tights come in a range of lengths and feature sculpting waistbands, functional pockets and temperature-regulating properties. Their globally-adored sports crops feature comfortable racerbacks, removable cup padding and supportive underbust bands. With a commitment to multi-functional and transeasonal performance-wear, most of the pieces even double as quick-drying swimwear.
For lovers of the environment and activewear alike, the brand Giroud is blazing a trail across the industry and here at THE ICONIC we are in awe.