Conceived on the cusp of West Australia, where the coastline meets the desert, swim label Gypsea encapsulates the unbridled beauty of the natural environment that envelopes and inspires us all. The label is the brainchild of designer Emma Jones and photographer Scott Bauer, who combined their love for design and everything beautiful to create unique swimwear that doubles as wearable art.

The word ‘gypsea’ draws inspiration from Bauer’s life as a surf photographer, chasing an endless summer in search of perfect wave breaks and picturesque coastal sunsets. The label speaks to the modern woman who lives her life by the sand and sea; who is carefree, confident and dressed best with salty hair and sun-kissed skin. Her love of fashion, the arts and photography runs deep, and she curates her wardrobe to reflect her unique, eclectic tastes drawn from a life well-travelled.

Each Gypsea print is inspired by the works of local and international artists, with their dedicated Artist Program providing the platform for burgeoning photographers and print artists to use Gypsea silhouettes as a canvas for their work. The result is a whole new concept in swimwear, catering to a diverse and fashion-forward customer base.

THE ICONIC’s range of Gypsea swimwear is set to colour your summer. Separates allow you to mix and match to create a truly unique poolside look, with moulded bandeau cups, sporty crops and plunging halter styles sitting alongside classic triangles and skimpy bottoms. Long sleeve bodysuits and one-piece swimsuits provide the perfect backdrop for the label’s stunning prints, all while keeping your skin protected from the sun. With rich colours and images inspired by some of the world’s most famous coastlines, you’re guaranteed to stand out in a Gypsea piece.