In 2001 HOPE founders Ann Ringstrand and Stefan Söderberg launched their first womenswear collection with a range of sleek tailored shirts, trousers and blazers. Showcasing a utilitarian style that stood out from mainstream ultra-femme and romantic silhouettes, HOPE stood out with their fresh take on femininity. Since then, the Swedish label has grown to cult status in Scandinavian design and European fashion. The brand has since expanded to include menswear and a line of high-quality leather and silk accessories.
With a distinctly Scandinavian aesthetic, each collection gives a clear nod to their European minimalist counterparts with clean lines, neutral shades, utilitarian structures and high-quality fabrics. With the value of diversity and rebellion at its core, the brand pushes the boundaries of fashion with gender-bending unisex designs that encourage the wearer to break through conventional fashion norms. Upon browsing the collection, you’ll see an array of wide leg trousers, oversized knits, billowing blouses, relaxed boyfriend shirts and airy smock dresses that exude a refined, contemporary air.
Known for their attention to detail and precision in tailoring, the brand are innovators in simple, yet timeless design with pieces that will be added to your ‘forever’ wardrobe. Often ignoring of-the-moment trends, HOPE’s passion is making enduring pieces that will stand the test of time, adhering to their core values of difference and fostering individuality.
Shop the quietly artful assemblage of HOPE online at THE ICONIC today, available with free and fast delivery to Australia & New Zealand.