House of Dagmar

Step into the House of Dagmar, a Sweden-based fashion house filled with sophistication and contemporary flair, and discover how architectural shapes and utilitarian design interplay with the natural, feminine form. Find rich textures tempered by neutral colourways or classic silhouettes vivified by bold, eclectic prints. All are welcome to the House of Dagmar, and all will leave with a new air of enigmatic charisma.

Founded in 2005 by three sisters, Karin Söderlind, Kristina Tjäder and Sofia Wallenstam, the brand continues the sartorial legacy of their late grandmother, Dagmar. Inspired by their grandmother’s model of confidence, timeless style and extraordinary craftsmanship, the sisters have created considered womenswear collections imbued with quiet elegance.

Not only progressive in style, the House of Dagmar pioneers sustainable and ethical fashion, grounded by three pillars: design, ethics and longevity. Going beyond the environmental and ethical guidelines set by the EU, the brand is able to minimise the environmental impact of their production, sourcing and transportation processes. The longevity of each garment designed by the House of Dagmar in your capsule wardrobe is sure to supersede trends while being masterfully crafted with animal and environmentally friendly materials, including mulesing-free merino wool and lyocell.

Drawing inspiration from the nuances of modern art, culture and architecture, the House of Dagmar is your go-to for expressive women's knitwear, statement dresses, evening tops, tees, pants and outerwear. Visit the fashion house online at THE ICONIC to revitalise your work-to-weekend wardrobe and attitude.