Hurley was born out of the Californian surf culture, fusing the laid-back attitude of the western state with the practical demands of the ocean sport. Since its inception in 1999, the brand has adapted to accommodate to skate and snow sports too, and is renowned for sponsoring a vast range of athletes in these fields, which has led to the formation of the youth lifestyle brand we know and love today.

Founded by seasoned surf veteran Bob Hurley, who began his career selling surfboards, it is now owned by iconic Nike, Inc. which has allowed the brand to evolve tremendously on a global scale.

THE ICONIC stocks a vast selection of Hurley clothing, including their distinctive tees, durable board shorts and swim suits, casual shorts, protective hats and summery dresses. These designs are focused on meeting trends and staying practical, while constantly maintaining their original, relaxed aesthetic which keeps the Californian surf culture alive.

With fast and free delivery available across Australia, including Sydney and Melbourne, we bring the gear to your doorstep. Browse through our handpicked edit of Hurley pieces and update your surf and skate collection today.