What is it?/ What it does?
Pureology'sHydrate Sheer Shampoo deeply hydrates fine dry, colour-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavendar, Bergamot, and Patchouli. This formula is silicone-free for lightweight hydration. Pureology is the #1 Professional Colour Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide colour protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

How to use
Apply a 20c piece sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Hydrate Sheer Conditioner and Colour Fanatic Multi-Tasking Leave-In Spray.

Who's it for?
Customers with fine, dry hair.

Ingredients List
AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, PPG-5-CETETH-20, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, SODIUM CHLORIDE, CITRIC ACID, COCO-BETAINE, POLYQUATERNIUM-7, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, POLYQUATERNIUM-10, LINALOOL, CARBOMER, BENZOIC ACID, GLYCERIN, BUTYLENE GLYCOL, LIMONENE, GERANIOL, TOCOPHEROL, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL ALCOHOL, MAGNESIUM NITRATE, SODIUM BENZOATE, BENZOPHENONE-4, EUCALYPTUS GLOBULUS LEAF EXTRACT, METHYLCHLOROISOTHIAZOLINONE, PHENOXYETHANOL, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Learn more about Cruelty Free Certifications