I Love Ugly

With a focus on quality, functionality and details, I Love Ugly is a premium menswear lifestyle brand that aims to revolutionise everyday style. With beginnings as an art project, founder and creative director Valentin Ozich launched Auckland-based menswear label I Love Ugly in 2008. The label begun as a way for Ozich to channel his creativity and design background into a physical form. These humble origins belied a wealth of talent, and I Love Ugly soon progressed into the internationally successful menswear label it is today. The primary vision of the label was to create products for the aspirational and creative man, with an emphasis on design principles and style.

With a range of elevated basics, sophisticated simplicity is key to the vision of I Love Ugly. Garments such as the now iconic Zespy pants pushed this label into the public eye and carved a niche for the brand to explore. I Love Ugly focuses on comfort, and specialises in hoodies, t-shirts, pants and accessories. The intrinsic vision of the brand’s luxury simplicity can be seen throughout all their designs.

When shopping I Love Ugly at THE ICONIC you can expect to find a wide range of styles, accessories and basics. From caps to t-shirts, we aim to accommodate every man and his taste.