Product details

SKU: AL226BT69OBM

What is it?
The Infinite Colour Hold Shampoo from ALTERNA is a gentle cleansing system that uses Dual Capture Complex to minimize color fade and replenish moisture. This luxurious system that cleanses while replenishing lost moisture, reducing colour fade and defending against the signs of aging hair.

How to use
Wet hair thoroughly. Starting with Infinite Colour Hold Shampoo, pour a small amount of shampoo into palm and emulsify to create a rich foam. Apply to scalp and massage through hair strands. Follow with Infinite Colour Hold Conditioner. Remove excess water from hair. Apply a small amount of conditioner to hands, emulsify and apply to hair from mid-length to ends. Leave it on for 3 minutes and then rinse thoroughly.

Ingredients List
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Dimethicone, Propanediol, Cocamidopropyl Hydroxysultaine, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer Phenoxyethanol, Fragrance/Parfum, Sodium Chloride, Phospholipids, Lauryl Alcohol, Panthenol, Silicone Quaternium-16, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Glycine Soja (Soybean) Oil, Polysilicone-15, Myristyl Alcohol, Chlorphenesin, Trisodium Ethylenediamine Disuccinate, Undeceth-11, Ethylhexylglycerin, Benzoic Acid, Polyquaternium-7, Sodium Phytate, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-55, Butyloctanol, Undeceth-5, Cetyl Alcohol, Aminomethyl Propanol, Caviar Extract, Tetrasodium EDTA, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Citric Acid, Isopropyl Alcohol, Acetic Acid, Sodium Benzoate, Helianthus Annuus (Sunflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Extract, Caprylyl Glycol, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alcohol, Tocopherol, Potassium Sorbate, Disodium EDTA, Ascorbic Acid, Butylene Glycol, Superoxide Dismutase, Tocopheryl Acetate, Alaria Esculenta Extract, Saccharomyces/Magnesium Ferment, Rubus Idaeus (Raspberry) Leaf Extract, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

ALTERNA
Follow your favourite brands

For updates on new arrivals, sale items & more. Shop your way.

Log in to shop your way.

Create New Account Log in

Infinite Colour Hold Shampoo

Excluded from promotion

The selected size is sent by our partner, that isn’t participating in this promotion.

The selected size is sent directly by THE ICONIC, that isn’t participating in this promotion.

$49.50
Or {{ installment.count }} equal payments with Or {{ installment.count }} payments of {{ installment.price | currency : " $" : 2}} with Info
Colour: Shampoo
  • Pick a size
  • No Stock
  • {{ (size.originalSizeSystem || '') + (product.gender === 'unisex' ? ':' : '') + ' ' + size.originalSize }}
    {{ (size.universalSizeSystem || '') + ' ' + size.universalSize }}

    {{ size.price | currency : '$' : 2 }}   {{ size.specialPrice | currency : '$' : 2 }}

    Out of Stock

    Sent by our partner

    Excluded from promotion

    Low in Stock

    1 item left

Sent by our partner

Our fulfilment center is out of stock of this size. Our partner {{ selectedSize.supplierName }} has stock available. Learn more

Product details

What is it?
The Infinite Colour Hold Shampoo from ALTERNA is a gentle cleansing system that uses Dual Capture Complex to minimize color fade and replenish moisture. This luxurious system that cleanses while replenishing lost moisture, reducing colour fade and defending against the signs of aging hair.

How to use
Wet hair thoroughly. Starting with Infinite Colour Hold Shampoo, pour a small amount of shampoo into palm and emulsify to create a rich foam. Apply to scalp and massage through hair strands. Follow with Infinite Colour Hold Conditioner. Remove excess water from hair. Apply a small amount of conditioner to hands, emulsify and apply to hair from mid-length to ends. Leave it on for 3 minutes and then rinse thoroughly.

Ingredients List
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Dimethicone, Propanediol, Cocamidopropyl Hydroxysultaine, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer Phenoxyethanol, Fragrance/Parfum, Sodium Chloride, Phospholipids, Lauryl Alcohol, Panthenol, Silicone Quaternium-16, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Glycine Soja (Soybean) Oil, Polysilicone-15, Myristyl Alcohol, Chlorphenesin, Trisodium Ethylenediamine Disuccinate, Undeceth-11, Ethylhexylglycerin, Benzoic Acid, Polyquaternium-7, Sodium Phytate, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-55, Butyloctanol, Undeceth-5, Cetyl Alcohol, Aminomethyl Propanol, Caviar Extract, Tetrasodium EDTA, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Citric Acid, Isopropyl Alcohol, Acetic Acid, Sodium Benzoate, Helianthus Annuus (Sunflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Extract, Caprylyl Glycol, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alcohol, Tocopherol, Potassium Sorbate, Disodium EDTA, Ascorbic Acid, Butylene Glycol, Superoxide Dismutase, Tocopheryl Acetate, Alaria Esculenta Extract, Saccharomyces/Magnesium Ferment, Rubus Idaeus (Raspberry) Leaf Extract, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment

At THE ICONIC we do our best to provide you with accurate information about product ingredients, based on information provided to us by our Suppliers. For the most complete and up-to-date information, please refer to the product packaging.

Delivery & returns

Delivery

Check your delivery time

Please select one from the list.
{{ 'form.validation.required.autocomplete' | tiTranslate:{'name': 'location'} }}

Your delivery location: {{ location.city }}, {{ location.state }} ({{ location.postcode }}) change

This product is sent by both THE ICONIC & our partners, delivery times may vary. Learn more

Sent by {{ deliveryOption.shipmentType === 'dropshipment' ? 'partner' : 'THE ICONIC' }}
  • {{ delivery.expectation }} {{ showSupplier(delivery.slug) }} – {{ delivery.door_time }}

    If ordered {{ delivery.cutoff }}

    * on orders over {{ delivery.threshold | currency:currency }}

    {{ delivery | ti_shippingcost:currency }}

Unfortunately, delivery estimates are currently not available for this product.

Returns

*THE ICONIC returns are free for 30 days unless marked.

Find out more about our return policy.