Founded in 1967 in Seattle, Washington by three pioneers in the outdoor industry, JanSport is the original outdoor gear brand. Born from the desire to create a backpack that was truly innovative, and build a company around it, the brand is embedded in youth culture and lifestyle internationally across surf, skate, music and the arts.

JanSport equips people globally with quality, timeless products that enable the freedom to experience life’s adventures. Whether you’re headed to a concert, to class or away for a festival or camping trip, JanSport has your back. The brand is dedicated to the safe, ethical and lawful manufacturing of its products, adhering to the Fair Labor Association code of conduct, and all JanSport backpacks come with a lifetime warranty, because good things are meant to last.

From the classic Superbreak backpack, to the Hatchet and the Right Pack, THE ICONIC stocks a variety of JanSport bags in contemporary and classic colours. Choose from monochrome designs and bright, printed styles, picking a bag that best suits your personality and the rest of your wardrobe.

Invest in a JanSport backback online at THE ICONIC, and enjoy the freedom to experience life’s adventures in style, today.