For a flawless collection of luxury essentials, one cannot look past respected contemporary designer brand Joseph. First helmed by Joseph Ettedgui in the late 1960s, the brand was created to modernise women and place a greater emphasis on core wardrobe pieces in the world of luxury fashion. Today, under the creative direction of fashion visionary Louise Trotter, Joseph continues to redefine the global style zeitgeist as it has so powerfully throughout its history.

Imbued with elegant nonchalance, Joseph offer women a modern edit of wardrobe essentials that are designed to be rotated throughout your working week and weekend. Modern reiterations of womenswear classics including pants, sweaters, blouses and jackets are imbued with a distinctly contemporary feel with loose-fitting cuts and flowing fabrics that balance perfectly against the label’s sharper, more tailored looks. Superbly cut winter coats, utilitarian skirts and romantic dresses are offered in soft tones and understated prints for an overall refined finish. From our latest edit, expect versatile pieces in an effortlessly wearable neutral palette accented by vibrant pops of colour as exemplified in this season’s use of bold reds and fairy floss pink.

Joseph footwear is another key element of the brand, and you can find a range of styles at THE ICONIC including heeled loafers, flat pumps, ankle boots and slides. With a discerningly androgynous aesthetic, the label's collection of women’s footwear is meticulously crafted from the finest materials including buttery lamb’s leather and fluid satin.

The Joseph woman understands that personality shines through nuanced details, sartorial styling techniques and luxury fabrications, and this is why Joseph is your go-to label for faultless designer pieces. Joseph collections are shown every year at London Fashion Week and you can shop latest looks at THE ICONIC to find your next forever piece.