Born in 1904, Rene Lacoste won his first tennis tournament at age 17, and was famed for his strength, performance and perfectionist approach to the game. Hearing of a bet over a crocodile skin suitcase, a journalist nicknamed him the “crocodile”, highlighting the tenacity he demonstrated on the courts by never letting go of his prey. Inspired by this, Lacoste commissioned an English tailor to design a batch of loose-knit jersey petit piqué cotton shirts, and placed the now iconic crocodile logo on the chest.

Now over 80 years since its inception, the universal brand has expanded to Australia, with an all-encompassing collection of preppy casualwear, shoes and fragrances on offer. The brand’s sharp and fashionable design sensibility is reflected in Lacoste’s signature polo shirts, shoes and fragrances, from the brand’s namesake scent, Lacoste by Lacoste, to Lacoste Essential and Lacoste Challenge Coffret.

From the brand’s iconic polo shirts to soft knits, hoodies and signature scents, THE ICONIC has a stylish selection of Lacoste products on offer. Browse through out edit to find all your preppy Lacoste essentials today.