Launched in 2009, Australian apparel label Lioness is the epitome of effortless glamour. The brand explores classic shapes and colours with a contemporary, street-style eye, creating collections that are at once stylish and inherently wearable.
The Lioness muse is one with a love of art, exploration and music – think Studio 54 queen Bianca Jagger with just a hint of ingénue Jane Birkin for good measure. These sartorial touchstones form the foundations of the ultimate model-off-duty aesthetic – one that exudes an unstudied cool while remaining fashion-forward and feminine. The brand balances a luxurious neutral palette with rich, of-the-moment hues and thoughtful patterns to create the ultimate IT-girl capsule that caters to every occasion with an unwavering confidence.
THE ICONIC’s range of Lioness has your 24-7 wardrobe covered. Dresses form the core of the collection, with wrap silhouettes, flirty mini dresses and ankle-grazing maxi numbers to suit all occasions. Bright jewel tones are rendering in silky satin and intricate lace, while black and white grounds other styles for a more timeless approach. Ruffles, flounces and clever drapes create shape and movement through each piece, and carry through to the label’s edit of feminine shirts, tops, jeans and playsuits. Outerwear and swimwear are not forgotten, with the signature Lioness flourish applied to coats, one-piece swimsuits and beach-ready bikini sets. For wardrobe essentials that are always ahead of the curve, look to Lioness.