Lost Ink

Looking to be the bridge between the boutique and high street, LOST INK was founded in 2014 by a group of young entrepreneurs with years of combined experience in the industry. Based in London, and drawing on the city’s rich fashion history and iconic landscape, the designers behind the label put their collective talents behind an effort to create designs that are directional yet wearable, innovative while being affordable. This inclusive spirit sets Lost Ink apart in a competitive sphere.

Drawing on the noted street style hubs of London, from Soho to Carnaby Street, LOST INK aims to reinterpret of-the-moment trends into wearable silhouettes. The label creates for the modern woman who isn’t afraid to stand out, daring with her fashion choices while expressing a strong sense of individuality. Mixing fluid fabrics with structured denim, and combining rich velvet with gauzy chiffon, the tactile materials make every Lost Ink piece a joy to wear. Easy separates have a playful spirit, exploring volume and artfully incorporating bespoke touches such as waist ties and lace-up inserts. Form-fitting pencil skirt silhouettes and wrap dresses are tailor-made to make you feel confident and polished.

Shop THE ICONIC’s edit of LOST INK and be inspired by the label’s free-spirited aesthetic.